Artel: the entire product catalog in one mobile application

Artel: the entire product catalog in one mobile application

  • e-commerce
<About the project>

Digital catalog for working with assortment in the showroom

Artel produces household appliances and electronics. Showroom customers needed an easy way to explore categories, models, features, promotions and company information. We designed and developed a mobile electronic catalog, as well as a server part and admin system for updating content.

01

Client and business

Manufacturer of household appliances and electronics with a wide product line and a network of showrooms.

02

Task

Give the visitor quick access to up-to-date information about products and simplify communication with the sales office.

03

What did you do

Conducted requirements analysis, designed user scenarios and interfaces, developed an Android application, server part and content management.

04

Key Result

Catalog, information pages, promotions, feedback and analytics are combined into one manageable digital loop.

<Context and problem>

How to show a large assortment and keep the information relevant

In the showroom, it is important for the client to quickly find the desired category, compare models and receive detailed specifications. With a wide range of printed materials and employee consultation, it is not enough: information must be available directly on the device and updated centrally.

Business context:

The catalog covers TVs, air conditioners, refrigerators, washing machines, vacuum cleaners, kitchen and other appliances. In addition to goods, the client needs promotions, service centers, partners, production, innovation and export geography.

  • 01Content should work on Android devices in portrait and landscape orientation
  • 02Support Russian and Uzbek languages
  • 03Employees must change materials without rebuilding the application
  • 04Receive updates from the server side
01

Need to solve a similar business task?

Tell us about the project — we will break down the task and propose an implementation approach.

Discuss the project
<What the team did>

From simple showroom to managed product

The project included not only mobile screens. It was necessary to connect the customer journey, the structure of a large catalog, the work of the content team and data collection in one system.

20%
01

Business Analysis

We studied the showroom's tasks, content composition, user scenarios, employee roles and analytics requirements.

15%
02

Product design

We created the section structure, navigation logic, search, product card, language change and data update script.

10%
03

UX/UI design

We designed interfaces for vertical and horizontal orientation, prepared screens for the catalogue, promotions and information pages.

35%
04

Server part and application

Implemented API, content storage, role management, processing of updates, messages and usage statistics. We implemented a catalog, local search, bilingual interface, contact form and receiving updates from the server part.

25%
05

Administrative system

We gave employees tools to manage products, categories, promotional pages, promotions and sections about the company.

<Solution architecture>

Unified application, content and analytics architecture

The client works with an Android application, and Artel employees work with a closed administrative system. Both interfaces are connected to the backend via an API. The catalog and information pages are stored centrally, so changes are available to the application after the data is updated.

куыв.png

Architecture of the Artel electronic catalog

02

Need an architecture for a new product?

We will show how to connect interfaces, business logic, data and external systems.

Discuss the project
<Main functions and interfaces>

Functions for showroom clients and Artel team

The application helps the client explore the assortment without unnecessary steps. The backend allows the team to keep the catalog up to date and understand which sections are of interest.

01

1. Catalog and categories

Products are grouped by category. The user sees the selections, the number of models and quickly moves to the desired section.

02

2. Local search

The search works for products in the selected language and helps you find the right model without lengthy navigation.

03

3. Product card

Photos, advantages, characteristics, screen parameters, connections, power consumption and dimensions are collected on one page.

04

4. Promotions and promotions

The team publishes promotions and separate promotional pages, and the user moves from the offer to a detailed description.

05

5. Two languages ​​and orientations

Russian and Uzbek interfaces work in vertical and horizontal modes on Android devices.

06

6. Analytics and feedback

The system collects views and visits, receives customer messages and generates Excel downloads for analysis.

<Five Key Screens>

Screen 1: Home page

The main screen combines search, promotions, categories and popular products. The user begins to get acquainted with the assortment from one point.

Screen 1: Home page

2.Product collection

The “About Us” section shows product areas and collection size by category - from air conditioners and TVs to built-in appliances.

2.Product collection
3. Categories

3. Categories

Categories and products are grouped by type of equipment. Switches at the top help you quickly jump to the desired section.

4. Promotions

4. Promotions

The feed shows active offers and leads to a separate page for each promotion. Content is updated through the administrative system.

5. Product card

The page contains an image, advantages and thematic groups of characteristics. The user studies the model and moves on to similar products.

5. Product card
03

Want to present a complex product just as clearly?

We will analyse the functionality and build a clear interface structure.

Discuss the project

Project Implementation Stages

01

Analysis and Planning

Defining goals, studying the audience, forming requirements and setting tasks. This helps to understand what the business needs and what results are expected.

02

Design

Creating the solution architecture, thinking through user scenarios, interfaces and logic. At this stage the 'framework' of the future product is formed.

03

Development

Programming the server and client parts, connecting databases, integrating with external services. This is where the idea turns into a working product.

04

Testing

Checking functionality, performance, compatibility and security. Fixing bugs before the product reaches users.

05

Launch

Deploying the product (for example, publishing in stores or launching on servers), configuring the environment and starting marketing or internal processes.

06

Support and Growth

Updating functionality, adapting to new business tasks, fixing bugs and keeping the product up-to-date.

Connected systems
  • payme
  • CLICK
  • Uzum
<Results>

What did Artel receive after launching the catalog?

Artel received a managed digital product for showrooms: the client studies the assortment in the mobile application, and the team updates materials and analyzes usage through the server part.

01

Access to assortment

Categories, products and characteristics are available in one application

02

Content Update

The directory and pages are changed through the administrative system

03

Feedback

The contact form conveys a message to the Artel team

04

Analytics

Views, visits and Excel downloads available

<team>

Our Team

Show All
  • Турабек Гайбуллаев — Full Stack Developer01
    Full Stack Developer

    Турабек Гайбуллаев

  • Жазгуль Байматова — HR02
    HR

    Жазгуль Байматова

  • Джасур Муртозаев — Team Lead03
    Team Lead

    Джасур Муртозаев

  • Мухриддин Хабибуллаев — Business Analyst04
    Business Analyst

    Мухриддин Хабибуллаев

  • Хожиакбар Абдувахабов — Business Developer05
    Business Developer

    Хожиакбар Абдувахабов

  • Аждар Насири — UX/UI Designer06
    UX/UI Designer

    Аждар Насири

  • Амир Раимов — QA Engineer07
    QA Engineer

    Амир Раимов

  • Амир Рустамов — UX/UI Designer08
    UX/UI Designer

    Амир Рустамов

  • Анвар Рустамов — Business Analyst09
    Business Analyst

    Анвар Рустамов

  • Ахмаджон Шамсуддинов — Full Stack Developer10
    Full Stack Developer

    Ахмаджон Шамсуддинов

  • Бехруз Миртусинов — Full Stack Developer11
    Full Stack Developer

    Бехруз Миртусинов

  • Достон Тошбеков — Project Manager12
    Project Manager

    Достон Тошбеков

  • Джахонгир Маннонов — Mobile Developer13
    Mobile Developer

    Джахонгир Маннонов

  • Махаммаджон Махаммаджонов — Game Developer14
    Game Developer

    Махаммаджон Махаммаджонов

  • Евгений Онищенко — QA Engineer15
    QA Engineer

    Евгений Онищенко

  • Муин Гулов — Project Manager16
    Project Manager

    Муин Гулов

  • Санжар Абдуфаттохов — Full Stack Developer17
    Full Stack Developer

    Санжар Абдуфаттохов

  • Мунира Абдурашидова — UX/UI Designer18
    UX/UI Designer

    Мунира Абдурашидова

  • Абдуллох Хушвактов — Frontend Developer19
    Frontend Developer

    Абдуллох Хушвактов

<Technologies>

Modern Tools & Technologies
for Reliable Enterprise Solutions

We build enterprise solutions using a powerful, proven, and
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<partners>

Partners

Show All
Alfa Invest
Ipak Yuli Bank
Davr Bank
HUMO
UNESCO
ООН
ООН
Национальная гвардия
Национальная гвардия
Министерство безопасности
Оборонная промышленность
Оборонная промышленность
Artel
Министерство культуры
Horev Medical Center
Evolution Motors
Ziyo Forum — фонд развития науки и образования
Asialine Moscow
Radius
  • Alfa Invest
  • Ipak Yuli Bank
  • Davr Bank
  • HUMO
  • UNESCO
  • ООН
    ООН
  • Национальная гвардия
    Национальная гвардия
  • Министерство безопасности
  • Оборонная промышленность
    Оборонная промышленность
  • Artel
  • Министерство культуры
  • Horev Medical Center
  • Evolution Motors
  • Ziyo Forum — фонд развития науки и образования
  • Asialine Moscow
  • Radius
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